Neo•Paradigms
High search rankings in search engines and directories can be an enormous undertaking. We are certain you have found that it is a difficult enough task just to become listed in Temecula or under an Temecula ranking keyword. After spending many hours, even weeks, trying to maintain your position - if and only if you acheive a higher search ranking - you find that the Sponsored (PPC) agencies turn up the heat and your hard won listing falls or disappears. In most cases people just give up. Worse, they buy into the idea, and the system, or Pay Per Click.
The problem is that only a single page can be ranked number one in Temecula, and search engine optimizers spend a lot of time helping your competition achieve Higher Search Rankings.
The very sad truth is that although your content and page design may deserve higher page ranking in Temecula, other external - and costly methods may push your page rank down to seventh, eighth or right off the first return page. Most people rarely select a link not prominantly placed, within the top five listings. If paid listings push your link off the first page you are not likely to get the traffic your pages desrve.
You could give in to the frustration and pay for advertising, but in all likelihood you will still only get a fraction of the traffic you deserve. Today most people in Temecula recognize the difference between rankings and advertising. The question is how do you obtain consistant higher rankings without paying for ads? Better yet, ask how you may get multiple listing returns on the front page and thereby multiply your chances for success and higher traffic.
As mentioned in the article on Temecula Page Ranking, an enhanced listing within the NetFerret web directory may be your best first step. But that is just the beginning. You will also need to properly tag every page within your site so that you make it easier for all search engines to read your content. You may even want to visit Google's site on PageRank technology to educate yourself on how you can obtain better positioning within your desired search terms. In fact you should visit each Search Engine's technology or webmaster pages to become familiar with their requirements, tips, and advise. You can be certain that your competition will.
To obtain higher search rankings in any of the other engines you will need to make sure that you have no dangling links or orphaned pages.
Dangling link pages are pages that try the pyramid approach to web development, which simply means all traffic in - no traffic out. In other words, the page simply has no links from them. This is the surest way to have your page placed at the bottom of the search results in Temecula. The pyramidal model is a very poor vehicle for internet marketing. If you understand and apply the internet community model approach you will find that your rankings will be higher.
Orphaned pages are pages that have no links from anywhere pointing to the page. For a page to be indexed by a search bot it must be linked from somewhere else, preferably in Temecula. As we have said regarding the internet's underlying design; The Internet is simply about text, hypertext and hyper-linking." To fix orphan pages it is advisable to have a navigation or site map that spiders can use to locate all your content.
If you visit the World Wide Web Consortium as well as W3 Schools you can find additional information on linking and hyper-linking that you may want to apply to your web design. You can also find useful tutorials and advise on constructing standards compliant pages.
