Neo•Paradigms
If you have spent any time at all trying to obtain higher search rankings, we are sure you have found that it is a difficult task and you could end up spending many hours in the week trying to maintain your position, if and only if you get there. In most cases people just give up.
The problem is that only a single page can be ranked number one, and search engine optimizers spend a lot of time helping your competition achieve higher search rankings.
For example, if someone searching the web is seeking for what you have to offer, and you are only seventh on the list, your site may never be visited. The reason for this is that the public has little patience, and time is a valuable commodity. If a potential customer finds what they are looking for before they reach your site you are just out of luck.
You could do like many webmasters do and pay for advertising, but rest assured you will only get a fraction of the traffic as most people are hip to the difference between higher search engine rankings and advertising on Search Engines. The question is how do you obtain higher rankings without paying for ads?
As mentioned in the article on Page Ranking, an enhanced listing within the Internet-SEO web directory may be your best bet. But that is just the beginning. You will also need to utilize correct HTML Meta Tags within your site so that you make it easier for all search engines to read your content. You may even want to visit Google's site on PageRank technology to educate yourself on how you can obtain better positioning within your desired search terms.
To obtain higher search rankings in any of the other engines you will need to make sure that you have no dangling links or orphaned pages.
Dangling link pages are pages that try the pyramid approach to web development, which simply means all traffic in - no traffic out. In other words, the page simply has no links from them. This is the surest way to have your page placed at the bottom of the search results. If you understand and apply the Internet Community approach you will find that your rankings will be higher.
Orphaned pages are pages that have no links from anywhere pointing to the page. For a page to be indexed by a search bot it must be linked from somewhere else. As we will point out repeatedly: the Internet is simply about linking and hyper-linking. That will never change! To fix orphan pages it is advisable to have a navigation or site map that spiders can use to locate all your content.
If you visit the World Wide Web Consortium as well as W3 Schools we believe you can find additional information on linking and hyper-linking that you may want to apply to your quest for higher search engine rankings.
