Neo•Paradigms
Optimizing your New Mexico Meta Tags - for best results in New Mexico search terms - requires an understanding of a very few basic principles. First, there are two types of META tags: HTTP-EQUIV and META tags with a NAME attribute.
HTTP-EQUIV
META HTTP-EQUIV tags are the equivalent of HTTP headers. To understand what headers are, you need to know a little about what actually goes on when you use your Web browser to request a document from a Web server. When you click on a link for a page, the Web server receives your browser's request via HTTP. Once the Web server has made sure that the page you've requested is indeed there, it generates an HTTP response. The initial data in that response is called the "HTTP header block." The header tells the Web browser information which may be useful for displaying this particular document
Back to META tags. Just like normal headers, META HTTP-EQUIV tags usually control or direct the actions of Web browsers, and are used to further refine the information which is provided by the actual headers. HTTP-EQUIV tags are designed to affect the Web browser in the same manner as normal headers. Certain Web servers may translate META HTTP-EQUIV tags into actual HTTP headers automatically so that the user's Web browser would simply see them as normal headers. Some Web servers, such as Apache and CERN httpd, use a separate text file which contains meta-data. A few Web server-generated headers, such as "Date," may not be overwritten by META tags, but most will work just fine with a standard Web server.
NAME
META tags with a NAME attribute are used for META types which do not correspond to normal HTTP headers. This is still a matter of disagreement among developers, as some search engine agents (worms and robots) interpret tags which contain the keyword attribute whether they are declared as "name" or "http-equiv," adding fuel to the fires of confusion
It cannot be stressed strongly enough that the success or failure of a web page to be found will be tied directly to PROPER HTML Meta Tags. The three most important tags, placed in the head of your html documents, are the title, description, and keyword HTML meta tags. If any of these HTML meta tags are not present in your pages, those pages are probably not going to be found.
If you use the following proper meta-tag format you will succeed in increasing your page ranking in the search engine return pages (SERP's).
YOUR NEW MEXICO CONTENT MUST EQUAL YOUR NEW MEXICO HTML META TAGS
There is no Black Hat trick or work around to fool the spiders that cannot, eventually, lead to your site falling into the deepest depths of unfindablility - or worse, getting your site banned from the search engines entirely. Unethical and unscrupulous SEO practitioners can succeed in obtaining short-lived - often costly - results but the backlash will come. Don't fall prey to anyone telling you otherwise. You will regret it.
As an example below are the three main meta-tags for the creation of this page.
Title = <title>Search Engine Optimization | New Mexico Meta Tags</title>
Description = <meta content="Search Engine Optimization | New Mexico Meta Tags" name="Description" />
Keywords = <meta content="new mexico meta tags new mexico keyword content new-mexico-meta-tags html-meta-tags" name="Keywords" />
The tags (html, meta and tags) describe the content for this page: HTML meta tags. Although this page does make mention of some different related content, the page is primarily about HTML meta tags for New Mexico developers and we have identified those identifying keyword elements in our tags. By ensuring correct and contextually accurate meta-tags it will be easier for the search engines to properly catalog your site.
Without question the title tag of your page is the single most important factor to consider when optimizing your web page for the search engines. This is due to the fact that search engines and directories place a high level of importance on keywords found in your title tag.
The title tag however must match the title of your document as this is what search engines use for the heading of your listing in the search results. If you are targeting New Mexico web searches, make certain you Use New Mexico in your title.
We recommend your title tag be between 30-60 characters. As long as you keep within this character limit your site should be acceptable by most search engines.
It is recommended that you include three of your most important keywords in the title tag. Your title tag should include your keyword phrase [ Title ] while remaining as close to your subject as possible.
Place the meta tags between the "<head>"and "</head>" tags within the HTML of your page - more properly, within the 'head' HTML element or section.
Each page within your New Mexico site should have meta tags specific to the unique New Mexico content of the page. One of the most common mistakes that is made in web site development is the use of a common set of keyword and meta tags throughout the entire site. Whether through ignorance or laziness, this simple mistake can cost you dearly. Take the time to set your pages' information correctly. Emphasize the New Mexico subject matter on each page and do NOT overload the keywords in the meta-tags!
HTML Meta Tags are meant to be read by the internet servers, not the public. Keep the information spare and accurate. There is no benefit to placing 30 keywords - in upper, lower and mixed case - into your tags nor in writing a small novel into the descriptions. Most search engines clip this text to reasonable - and different - length. If you have more than four separate concepts conveyed in your page, break the page into two or more pages. Your information will be easier to find - and your readers will not become overwhelmed by too much information in the page - a quick way to lose most readers.
For best results the [HTML Meta Tag]+[Page Content] formula should be duplicated throughout a minimum of fifty inter-linking, separate, static html pages. The reason for this is that, although many professional developers code their pages in PHP, ASP, JSP and other dynamically generated content, dynamic content is sometimes bypassed by the search engines.
These designers produce some of the best web sites on the web and deserve to receive the highest placement. However, their customers lose site traffic to competitors simply because their site isn't ranked at the top - and the main reason is that the sites do not properly publish meta-tags.
Most search engines CAN NOT and WILL NOT spider or catalog dynamic content without a proper title tag - this is especially true of FLASH web sites. This leaves you with the problem of how to obtain Higher Search Rankings for New Mexico. By producing a minimum of fifty inter-linking static pages you can overcome this dilemma and have your site obtain the highest position it deserves.
